Overview
EdFolio, a study abroad consultancy, approached us to increase their visibility in Google search results and attract more relevant, high-intent visitors. With limited freedom to publish blog content, our team focused on strengthening their website’s SEO foundation. Within 6 months, we nearly doubled their clicks and impressions, improved their rankings for service-related keywords, and significantly boosted organic traffic quality.
Roadmap
Audit & Discovery
Conducted a full technical audit to identify crawl, indexing, and performance issues.
Analyzed existing keyword rankings, user behavior, and site architecture.
Reviewed competitors to benchmark opportunities and set realistic growth goals.
Strategic Planning
Developed a custom SEO and CRO roadmap aligned with EdFolio’s business goals.
Prioritized high-intent service keywords based on volume, competition, and conversion potential.
Planned content, link building, and on-site enhancements within the client’s content limitations.
Execution & Implementation
Rolled out technical fixes, metadata updates, and internal linking improvements.
Published focused blog content and optimized service pages for better visibility.
Built backlinks from credible sources and improved the conversion journey through design tweaks.
Monitoring & Refinement
Tracked keyword rankings, user engagement, and traffic behavior weekly.
Ran A/B tests on CTAs, layout elements, and metadata for continuous improvement.
Adjusted strategy based on performance insights and ongoing SEO trends.
Challenges
Narrow Keyword Focus
Client aimed to rank only for tough, service-based keywords — skipping easier informational terms.
Content Limitations
Only a few blog posts were allowed, limiting content-driven growth and keyword expansion.
Technical & On-Page Issues
Site had crawl errors, slow speed, broken links, and unoptimized meta tags.
Low Domain Authority
Lack of quality backlinks made it hard to compete in search rankings.
Solutions
To address these challenges effectively, a series of strategic solutions were implemented, encompassing promotional offers, organic engagement activities, perfume tester offerings, and regular user behavior analysis, along with an additional solution for SEO:
SEO Setup
Optimized pages, keywords, and metadata to boost search visibility.
Technical Fixes
Fixed crawl issues, improved speed, and ensured mobile readiness.
CRO Enhancements
Improved CTAs and layout to drive better conversions.
Content Support
Published focused blogs to strengthen service relevance.
Link Building
Built quality backlinks to boost authority and traffic.
Performance Tracking
Monitored results and refined strategy based on data.
Results
94% Total Clicks
Total clicks more than doubled: from 507 to 985.
75% Impressions
Impressions jumped from 16.2K to 28.3K — showing strong growth in search visibility
13% CTR
Click-through rate (CTR) improved from 3.1% to 3.5% due to better metadata and page relevance.
Maintained Strong Visibility
Stable Keyword Rankings
Targeted high-competition service keywords while keeping average position consistent in Google search.Increase in Organic Users
Organic users increased by 159%
Organic users grew by 159%, driven by focused SEO and performance improvements.Growth in Referral Traffic
Referral traffic grew by 187%
High-quality backlinks and off-page efforts led to a 187% increase in referral traffic.Feedback
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“Working with the team was a game-changer for us. Despite the limitations we had on content and targeting only tough service keywords, they delivered results beyond our expectations. From SEO to conversion improvements, everything was handled with precision and professionalism. We saw real growth in traffic, leads, and visibility — and that’s what mattered most.”
– Team EdFolio
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Got an idea, a vision, or just a spark? Whether you’re starting, growing, or exploring, we’re here to listen and think big with you.
It all begins with a conversation.