Rois Handbags

Rois

Overview

Rois is a Pakistan-based handbag brand that initially operated solely as a manufacturer, supplying bags to other brands. They specialized in a variety of ladies’ handbags, including tote bags, chain bags, and more.

Linkrope transformed Rois from a manufacturer into a well-recognized brand by handling their branding from scratch. Our team created and managed their social media presence across Instagram, Facebook, YouTube, and TikTok. We also established their WhatsApp Business account and operated it for customer engagement.

Through a mix of organic and paid marketing, influencer collaborations, and strategic campaigns, Rois experienced remarkable growth. Although the first three months yielded no profit, our data-driven strategies eventually led to significant sales, achieving a 6+ ROAS. We optimized their website, checkout process, and introduced gamified promotions, leading to a strong customer retention rate.

Market and Product Analysis

Evaluated Rois’ product line, customer demand, and market positioning.

Brand Development and Digital Presence

Established branding from scratch and positioned Rois as a premium handbag brand.
Created and managed social media accounts (Instagram, Facebook, YouTube, TikTok).
Set up and managed WhatsApp Business for customer interaction.

Marketing Strategy and Implementation

Developed organic and paid marketing strategies.
Onboarded influencers to create engaging content.
Ran relatable content campaigns including memes and POV videos.

Paid and Organic Growth

Conducted weekly influencer partnerships and product giveaways.
Executed meme marketing and user engagement tactics.
Leveraged TikTok for viral organic reach and paid promotions.

Conversion Rate Optimization (CRO) and Retention

Optimized website with a seamless checkout experience.
Implemented gamified promotions (Spin Wheel discounts for new customers).
Strengthened WhatsApp and email marketing campaigns with personalized messaging.

Lack of Brand Identity

Rois was only a manufacturer with no brand presence.

No Digital Footprint

No established social media accounts or online engagement.

Low Initial Sales

First three months had no profitability.

Limited Customer Retention

Needed strategies to improve returning customer rate.

To address these challenges effectively, a series of strategic solutions were implemented, encompassing promotional offers, organic engagement activities, perfume tester offerings, and regular user behavior analysis, along with an additional solution for SEO:

Social Media Development

Built brand presence across multiple social platforms.

Influencer Marketing

Weekly collaborations and engaging content creation.

Viral Marketing Strategies

Used memes, relatable content, and POV videos.

Gamified Promotions

Spin Wheel discounts to attract new customers.

Retention Strategies

Improved email and WhatsApp marketing

SEO & CRO Optimization

Enhanced website speed, user experience, and checkout process.

Giveaway Strategy

Sent gifts to high-engagement users to boost visibility.

73%

73% Increase in Website Traffic

Boosted Online Presence
With influencer collaborations and viral content, we achieved a 73% increase in traffic within 6 months

65%

65% Growth in Organic Social Reach

Expanding Audience Organically
By using memes, relatable content, and giveaways, organic reach on Instagram and TikTok grew significantly.

42%

42% Reduction in Cart Abandonment

Improved Purchase Flow
WhatsApp and email retargeting helped convert hesitant buyers, reducing abandoned carts.

More than 2000%

Increase in Social Engagement

Strategic influencer marketing and engaging content led to an exponential boost in audience interaction.

3x Higher

CTR on Facebook & Instagram Ads

Optimized ad creatives and relatable content resulted in a threefold increase in click-through rates.

6+ ROAS

Achieved on Digital Ads

Data-driven ad strategies delivered exceptional returns, making the campaigns highly profitable.

“Rois was just a manufacturer before Linkrope took over. Now, we’re a full-fledged brand with strong digital presence and loyal customers. The strategies used by Linkrope not only increased our sales but built our identity in the market.”

– Rois Handbags Team